Did you know that mobile device traffic surpassed web traffic in 2015 and since then the trend has only gotten stronger? As of February 2021, mobile devices accounted for more than 54% of worldwide traffic. So, what does this mean for you as a businessman?

As a top-rated digital marketing and website and mobile development company in Ahmedabad, Zestra will help you understand why and how it is important to adopt this latest trend for the growth of your business.

You can't ignore mobile site experiences to expand your business reach. In fact, having a great mobile site is an important component not only for earning more sales but also for building a strong brand and maintaining lasting customer relationships.

Why is a mobile site important?

  • Why is a mobile site important?
  • A mobile-friendly site is the fastest way for mobile customers.
  • The lack of a mobile-friendly site is a bonus for your competitors
  • Users are looking for a mobile-friendly site that works for them. This means that your competitors will benefit if your site comes to work.
  • Non-mobile friendly sites can damage a company's reputation
  • Poor mobile experience not only reduces your sales but also negatively affects the credibility of the brand.

What makes a good mobile site experience?

Ask an expert from any SEO company in Ahmedabad, and you will know that having a mobile site is no longer enough; You must have a site that is actually optimized for mobile devices. It contains many elements. Let's take a look at some of them that contribute to the overall experience on your mobile site.

Content is king and key: Did you know that according to Google index updates it only indexes content that exists on the mobile version of the site while desktop content is likely to be ignored. So, if you want your site's content to be ranked in Google search, make sure the mobile version of your site reflects that content or that Google risks highlighting it.

The web content on your mobile website should be of the same quantity and quality as your desktop website. If it doesn't and your site switches to mobile-first indexing, you're more likely to see a drop in ranking or overall site performance. Remember, your mobile website is now the primary version of your site, so treat suitably.

Mobile-First Design: When we talk about optimizing sites for mobile, it means providing the user with a better overall mobile experience. Therefore, a mobile-friendly site that has all the elements that make it easy for the user to navigate and find information is not enough. Responsive site design also plays an important role. It now changes the look of the site depending on the size of the browser or device on which it is viewed.

Responsive sites reformat the content on the desktop site to meet the needs of mobile device users. In addition, Responsive Sites not only meets Google's standards for mobile sites, but they also use their layouts to attract mobile users. Today in Ahmedabad, most of the design teams in web development companies in India have started taking a “mobile-first” approach to designing websites focusing on elements like conversion rate.

Core Web Vitals Metrics: To help users find the most relevant and quality sites for their queries, Google rolled out its Page Experience Update (May 2021). It combines existing user experience metrics (mobile-friendliness, secure browsing, HTTPS, and intrusive interstitials) with its new metric "Core Web Vitals". Making Google a part of the latest ranking factors; The purpose of this metric is to measure the efficiency of your site: loading, interaction and visual compatibility. The measurement of these factors includes the following:

LCP (Largest Contentful Paint)

It measures the time it takes your website to show the user the largest content element on your page (such as a video, banner image, or contact form). This is related to the loading time associated with the user experience.

FID (First Input Delay)

It measures how fast users can interact with your website in their browser. This can be achieved by reducing the code of your website by reducing third-party scripts.

CLS (Cumulative Layout Shift)

Once a user starts interacting with them, they notice the amount of visual change in your web page. Remember, the lower the score, the better experience for your website visitors.

Optimization for local search: 'Near me' search is being widely used by mobile users and this is the reason why Google also emphasizes optimizing local queries. If your site is not optimized for mobile, you may miss potential leads that are likely to convert.

If you're a dynamic entrepreneur who wants to showcase your business, make sure you don't lose the mobile-site experience. Best of all, partner with professionals who can equip you with the improvements you need. Collaborate with Zestra to make your work easier and more exciting. From Mobile-First, Responsive Site Design to Search Engine Optimization Services; We can help you all.

For more information visit our site today https://www.zestratech.com/ for more information and experience the joy and benefits of working with true professionals!